Definition of Google for a High Quality Website

Web pages contents that Google is looking for should be good quality and unique. Check below guidelines of Google's requirements for a high quality page.

What defines a high quality website?

Good content
High quality pages are pages that contain "a satisfying amount of high quality main content". Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, or talent/skill.

According to Google, high quality encyclopedia articles should be factual, accurate, clearly written, and comprehensive. High quality shopping content should allow you to find the products you want and to purchase the products easily.

The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A high quality page on a broad topic with a lot of available information will have more content than a high quality page on a more narrow topic.

No technical errors
How frequently a website should be updated depends on its purpose. However, all high quality websites are well cared for, maintained, and updated appropriately.

Google encourages the quality raters to poke around: links should work, images should load, content should be added and updated over time, etc. The website audit tool in our web-based Internet marketing tool SEOprofiler helps you to make sure that your web pages do not contain errors.

A positive reputation
If a website has a bad reputation, this has a negative influence on the quality of the website. Google says that website raters should check user ratings, BBB ratings, news articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from independent organizations to judge the reputation of a company.

The website should have a high level of expertise/authoritativeness/trustworthiness
High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. The term "expert" can be used for websites of all types, including gossip websites, fashion websites, humor websites, etc.

Google explicitly states that they also value "everyday expertise" that is based on life experience. A website should not be penalized for not having formal education or training.

The website should had a functional page design
Your website should be well-organized and have a functional overall layout. The main content should be prominently displayed and it should be clear what the main content is.

Ads and secondary content should not distract from the main content. It should be clear what parts of the page are ads, either by explicit labeling or simply by page organization or design.

What constitutes functional design for a shopping page may be very different from what constitutes functional design for an informational page. While it is important that a page is functional, it is not important that it is pretty.

The website should offer a satisfying amount of website information
Do not hide your contact information. Google wants to see 'About Us' information, contact or customer service information and, if necessary, information about who is responsible for the content and maintenance of the website.

It's good if the website contains helpful supplementary content
Although a page can get the highest rating from Google if it has no supplementary content at all, that type of content can help improve the overall quality of a website.

Follow these steps to improve your ranking on Google search engine. Share these information on social platforms.

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